Selective · Hands-on · 10 Weeks
You want to work
in a startup. You just
don't know how to get in.
A 10-week program for people who want to run things at a startup, not just work at one.
Roles early-career professionals move into after the program.
The process
How the 10 weeks work
10 concepts, 10 weeks. Each in a live conversation with Kushagra. Running alongside it, a real startup problem you solve as you go.
Track 1 · Weekly live sessions
Learning Track
Track 2 · Running in parallel
Live Problem Statement
Pre-PMF
Problem discovery, customer conversations, building before certainty.
Problem brief
Receive your startup's problem statement. Understand the context, constraints, and what success looks like.
PMF
Identifying, measuring, and moving toward product-market fit.
User research
Talk to real users. Map the problem space. What are people actually saying versus what the startup thinks they're saying?
Post-PMF Scale
Operationalising traction — processes, team growth, not breaking what works.
Diagnosis & framing
Synthesise your research. Define the real problem, not the presented one. Align with the startup's current stage.
GTM Playbook
Positioning, launch sequencing, and channels that move early-stage needles.
Go-to-market proposal
Draft a GTM recommendation for your startup. What would you launch, to whom, and how?
Roadmap, Briefs & Artefacts
PRDs, briefs, roadmaps founders and engineers actually use.
Product brief
Write a real PRD or brief for the solution you're proposing. Structured, actionable, founder-ready.
UX & Communication
User experience, stakeholder alignment, feedback loops.
UX walkthrough
Map the user flow for your solution. Present it to the group and get live critique.
MVP
Scoping, shipping, and learning from a minimum viable product.
Build your MVP
Scope and ship a lightweight version of your solution, enough to test the core assumption with real feedback.
Interview Prep
Startup interviews, positioning your work, founder intros.
Final presentation
Present your full solution to the startup. This is your portfolio piece — and often, your introduction to a potential employer.
The mentor
Kushagra Mohan
Head of Product, Loylty Rewardz · Ex Leap · Founding PM at CasaOne & Multibhashi
The gap between wanting to work in startups and being someone a founder would actually hire is learnable. It just rarely gets taught. This program is how I close that gap.
Ready?
Start with a conversation
The discovery call is 20 minutes. We'll figure out together if SOO is the right move for you right now, and if it is, how to make the most of it.
Book your discovery callNext program · Limited seats · ₹30,000